Category: Sales and Marketing
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Product Family Launch
When possible, launch new products as a product family. Families appeal to a larger audience. While at Enertech, we launched the new ASME Pipe Snubber product line referred to as the Phoenix Line. The family designed to restrain power piping during emergency events, included various sizes and stroke-length pipe restraints. The advantage that a family…
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Product Marketing – 101 Basics
While growing iPolymer, we expanded our product overing fourfold. We combined BECO Manufacturing and TEQCOM Industries, two smaller players in the market space, combining their product lines, and drove an across-the-board upgrade/update redesign process. We then expanded our newly formed iPolymer High Purity Fluid Handling product line with key manifold products desired by the semiconductor…